Targeting Your Social Media Audience
Pew Research tracks the usage of the major social media platforms by factors such as age, gender and educational attainment. In its current report Pew notes, “in 2005, just 5% of American adults used at least one of these platforms. By 2011 that share had risen to half of all Americans, and today 69% of the public uses some type of social media.”
It is very important that you choose the right audience for your marketing efforts. Many consider Instragram the latest craze. It surely is with millennials, but not so much for older consumers who prefer FaceBook 3 to 1. First you need to identify the audience you want to target, then you choose the avenue of approach. As a small business, you cannot cover all of these bases unless you have a lot of help doing it. At Chefetz Digital, we help you define your audience, set measurable goals, and achieve results by delivering content that your audience craves.
Be sure to take a look at this report and think about how it can help you fashion a winning approach. Need help interpreting the data? Call us.